Simple, Fair Pricing
Built for dealer adoption first. Start free, pay only when you grow.
Founding Dealer Offer
49 slots leftThe first 50 approved dealers get 6 months completely free — no credit card, full access, all listings free. Limited time.
Private Sellers — Always Free
FREESelling your own car? It costs nothing. Keep 1 listing live at a time, for as long as you need.
- 1 free live listing at any time
- Full listing with photos and description
- Structured enquiry system
- Simple, guided listing process
Dealer Pricing
Low friction, pay-as-you-grow. Designed so dealers adopt fast.
Founding Dealer
EXCLUSIVEThe first 50 approved dealers receive 6 months of completely free access. Every listing free, every feature unlocked — no credit card, no restrictions.
1 Month Free Trial
Sign up as a dealer and get your first month completely free. Unlimited listings, full dealer functionality, trade portal access — no credit card, no restrictions.
5 Live Listings Free Forever
Once a dealer, your first 5 live listings are free — permanently. Not just during the trial. Not the first 5 ever. If you have 5 live listings at any time, you pay nothing.
£2 Per Extra Listing
Every live listing above your 5 free ones costs £2 for 14 days. You choose per-listing whether it's a one-off or auto-renews until you pause or sell.
Billing Examples
| Live Listings | Free | Charged | Cost per 14 days |
|---|---|---|---|
| 4 | 4 | 0 | £0 |
| 5 | 5 | 0 | £0 |
| 6 | 5 | 1 | £2 |
| 10 | 5 | 5 | £10 |
| 20 | 5 | 15 | £30 |
Option A — One-off
Pay £2 once. Your listing stays live for 14 days then expires. No automatic charges.
- Live for 14 days
- Expires automatically
- No further charges
Option B — Auto-Renew
Pay £2 every 14 days. Your listing stays live automatically until you sell the car or turn it off.
- Renews every 14 days
- Continues until you stop it
- Stops when sold, paused, or archived
What counts as a live listing?
Counts toward your 5 free
- Live
Does NOT count — no charge
- Draft
- Paused
- Sold
- Archived
- Expired
- Removed
Listing Promotions
Optional add-ons. These are separate from your listing allowance.
Featured Listing
£5Pin your listing to the featured section across search and category pages.
Premium Listing
£10Stand out with enhanced styling and priority placement in search results.
Dealer Plus
£5/moAdvanced analytics, priority support, and extra profile customisation.
Homepage Placement
£30Feature a single listing prominently on the Auto Market NI homepage.
Promotions do not affect your 5 free listing allowance.
Claim Your Founding Dealer Status
Get 6 months completely free. No credit card required. Limited to the first 50 approved dealers.
Apply as a Founding DealerCommon Questions
What is the Founding Dealer offer?
The first 50 approved dealers receive 6 months completely free — all listings free, full access, no credit card. After the 6 months, standard pricing applies (first 5 listings free, then £2 per extra listing per 14 days). Founding dealers must maintain 10+ live listings throughout the free period; a 30-day grace period applies if you drop below.
Are the first 5 listings really free forever?
Yes. As long as you have 5 or fewer live listings, you pay nothing — not just during your trial, but permanently. This never expires.
What happens when my free trial ends?
After the 1-month trial your 5 free listings remain. You only start paying if you go above 5 live listings at £2 per extra listing per 14 days.
Can I pause a listing to avoid being charged?
Yes. Paused, sold, archived, draft, and expired listings do not count toward your live total and are never charged.
How does auto-renew work?
Auto-renew listings are charged £2 every 14 days automatically. They stay live until you mark them sold, pause, archive, or remove them — or until you turn off auto-renew from your dashboard.
What are listing promotions?
Featured Listing, Premium Listing, Dealer Plus, and Homepage Placement are optional upgrades. They boost visibility but do not count toward or affect your 5 free listing allowance.